079 – Claim a niche and serve it

It is said that the fox knows many things, but the hedgehog knows one big thing. Whether generalist or specialist, an organization needs to claim a niche and serve it so well that the competition is irrelevant. In doing so, an organization can carve out a continuing role in its ecosystem. This episode explores (among other things) how Marriott, Hyatt, Hilton and Starbucks have created a mutually beneficial ecosystem that serves convention goers in downtown Atlanta (USA).

Charles G. Chandler, Ph.D.

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