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In the first introductory episode, I discuss the nature of the podcast, what it is expected to include in coming episodes, and introduce a manifesto for The Age of Organizational Effectiveness.

The goal of every organization is to be effective within its environment because effectiveness confers all that an organization needs to survive and thrive. What is effectiveness, you may ask? It is about converting an organization’s supply-side intentions (to serve its environment through its offerings) into expected demand-side behaviors (i.e., uptake, adoption or use of the offerings).  While even a drug cartel can be effective, beneficial organizations guarantee and ensure that positive values are expressed within their processes. The principles of effectiveness are applicable to all organizations — including business, government, and nonprofit. Serve your environment & be rewarded in return.

Charles G. Chandler, Ph.D.
[email protected]