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In this episode, I welcome a guest author from the UK to the podcast. Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success. Paul believes that collaboration is a worthwhile stance because most value is necessarily created by the customer (and other stakeholders), and co-creation of value with others can provide a winning strategy and a new path to organizational growth.

In addition to writing and speaking about Collaborative Advantage, Paul is the founder of the Agency of the Future, which helps clients create collaborative advantage to drive their own organizational success. He is also the founder of the social enterprise Pimp My Cause, which brings together marketers and good causes to create transformational pro bono projects for social good. In his book, Paul presents Collaborative Advantage as a radical alternative to the conventional goal of competitive advantage. Join this episode to gain an overview of Paul’s fascinating book.

You can connect with Paul on LinkedIn, or at the Agency of the Future (www.theaof.com) or Pimp My Cause (www.pimpmycause.org).

Charles G. Chandler, Ph.D.

Reference:

Skinner, Paul. 2018. Collaborative Advantage: How collaboration beats competition as a strategy for success. London, UK: Robinson – an imprint of Little, Brown Book Group.